Brand Financial was created to do things the right way.
We've been paving the way for independent financial advisers for more than a decade now.
When our Founder and Director, Justin Brand, came onto the financial planning scene, the industry was rife with mistrust. People were getting ripped off left, right, and centre – in fact, it was such a big drama that there was a Senate Inquiry into ASIC and a Royal Commission leading to some much needed legislative changes.
One issue back then was that most financial advisers worked for large financial institutions and pushed their products. Advisers also took payment from various sources other than from their clients. It wasn’t clear what people were being charged or what service they should expect from their financial adviser. That’s where Brand Financial came in.
Brand Financial was created to lead the way in ethical financial planning.
Our vision still rings true today.
Justin had a vision for Brand Financial: to lead the way in doing things right. He wanted to show the rest of the industry that it was possible to have a financial planning business that was both profitable and ethical.
Today, we’re still constantly striving to do what’s right, not just what’s legal. Brand Financial is here to create a sense of security for our clients and to guide you toward your next step.
To use our depth of experience to understand what financial success means to you, and then help you get there.
Here's how we do it
Get started on your way to financial freedom.
Let's get smart with your money.
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